“Who are “Influencers”?”

The First Event for the Publication of “Iine! botan o osu mae ni: jendā kara miru netto kūkan to media (Before Clicking the Like Button: Internet Space and Media from the Gender Perspective)”

“Media and Diversity Forum (MeDi),” a sub-project of the B’AI Global Forum, is pleased to announce that it will hold a talk event to celebrate the publication of the book “Iine! botan o osu mae ni: jendā kara miru netto kūkan to media (Before Clicking the Like Button: Internet Space and Media from the Gender Perspective)” (published by Akishobo in January 2023). There will be two events with separate sets of speakers. The details for the first event are as follows:

◇Date & Venue

・Date: Wednesday, March 1, 2023, 7:30-9:00PM (JST)

・Venue: On-site & Online Hybrid

For further details on how to register, please click here.

※There is a charge for this event.

・Language: Japanese

・Organizer: Akishobo & MeDi

・Co-organizer: B’AI Global Forum, Institute for AI and Beyond at the University of Tokyo

◇Speakers

Keiko KOJIMA (Essayist; Visiting Researcher, Interfaculty Initiative in Information Studies, The University of Tokyo)

Renge JIBU (Associate Professor, Institute of Liberal Arts, Tokyo Institute of Technology)

Tohko TANAKA (Professor, Interfaculty Initiative in Information Studies, The University of Tokyo)

※Please note that speakers are subject to change.

◇Abstract

In the past, celebrities were a familiar sight, but nowadays, there are many “influencers” who operate in different corners of the internet, separate from the mass media and social media that people commonly use.

Who are these influencers, what kind of impact do they have, and are we unconsciously affected by them? And how are the influencers who suddenly appear on TV or in magazines selected, and by whom?

In this talk event, speakers including TV industry professionals and researchers will discuss the relationship between the powerful internet structures that create influencers, such as the attention economy, and traditional media to encourage people to consider the influencers around them before clicking the “Like” button.

◇Inquiry

Kayoung KIM (Project Researcher, Interfaculty Initiative in Information Studies, The University of Tokyo)
kayoungk[at]g.ecc.u-tokyo.ac.jp (Please change [at] to @)

“Who are “Influencers”?”The First Event for the Publication of “Iine! botan o osu mae ni: jendā kara miru netto kūkan to media (Before Clicking the Like Button: Internet Space and Media from the Gender Perspective)”

“Who are “Influencers”?”

The First Event for the Publication of “Iine! botan o osu mae ni: jendā kara miru netto kūkan to media (Before Clicking the Like Button: Internet Space and Media from the Gender Perspective)”