2026.Mar.15
EVENTSLecture by Dr. Jonnie Penn
“Rise of the Intention Economy: How Generative AI Transforms the Attention Economy” (23 March 2026)
We are pleased to host a lecture by Professor Jonnie Penn (Leverhulme Centre for the Future of Intelligence, University of Cambridge) on Monday, 23 March 2026, at 16:00, titled “Rise of the Intention Economy: How Generative AI Transforms the Attention Economy.”
◇Date & Venue
・Date and Time: 23 March 2026 (Monday), 16:00– (within 2 hours)
・In-person Venue: Conference Room (会議室), 1st Floor, Fukutake Hall, Interfaculty Initiative in Information Studies, Hongo Campus, The University of Tokyo (Subject to change)
・Online Participation: Zoom access information will be sent at 12:00 noon on the day of the event to those who have completed registration.
・Language: English (Japanese subtitles available)
・How to register: Pre-registration is required for both in-person and online participation. Please register via the following link:
Sign Up Here
(Registration will close once capacity is reached.)
◇Lecturer
Dr. Jonnie Penn, FRSA
Co-lead of the Master of Studies in AI Ethics and Society programme at the Leverhulme Centre for the Future of Intelligence and Research Fellow in the History of AI.
Dr. Jonnie Penn, FRSA, is a historian of information technology, broadcaster, and public speaker. He is an Affiliate at the Berkman Klein Center at Harvard Law School, a Research Fellow at St. Edmunds College at the University of Cambridge, a New York Times bestselling author, and a fellow of the Royal Society of the Arts. Jonnie co-leads the Master of Studies in AI Ethics and Society programme at the Leverhulme Centre for the Future of Intelligence as well as being a Research Fellow in the History of AI. He has held prior fellowships at the MIT Media Lab, Google, and the British National Academy of Writing. He writes and speaks widely about the future of work, data governance, youth and worker empowerment, and sustainable digital technologies.
◇Organized by
B’AI Global Forum, Institute for AI and Beyond, The University of Tokyo
◇Inquiry
B’AI Global Forum Office
bai.global.forum[at]gmail.com（Please change [at] to @）
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