Lecture by Prof. Dr. Jonnie Penn
“Rise of the Intention Economy: How Generative AI Transforms the Attention Economy” (23 March 2026)

We are pleased to host a lecture by Prof. Dr. Jonnie Penn of the Leverhulme Centre for the Future of Intelligence at the University of Cambridge on Monday, 23 March 2026 at 16:00, titled “Rise of the Intention Economy: How Generative AI Transforms the Attention Economy.”

◇Date & Venue

・Date and Time: 23 March 2026 (Monday), 16:00– (within 2 hours)
・In-person Venue: Conference Room (会議室), 1st Floor, Fukutake Hall, Interfaculty Initiative in Information Studies, Hongo Campus, The University of Tokyo (Subject to change)
・Online Participation: Zoom access information will be sent at 12:00 noon on the day of the event to those who have completed registration.
・Language: English (Japanese subtitles available)
・How to register: Pre-registration is required for both in-person and online participation. Please register via the following link:

Sign Up Here

(Registration will close once capacity is reached.)

◇Organized by
B’AI Global Forum, Institute for AI and Beyond, The University of Tokyo

◇Inquiry
B’AI Global Forum Office
bai.global.forum[at]gmail.com（Please change [at] to @）

Lecture by Prof. Dr. Jonnie Penn “Rise of the Intention Economy: How Generative AI Transforms the Attention Economy” (23 March 2026)

Lecture by Prof. Dr. Jonnie Penn
“Rise of the Intention Economy: How Generative AI Transforms the Attention Economy” (23 March 2026)